I'm an cognitive engineer interested in making things no one has done yet. I'm based in Los Angeles making Buildify, a way for every other company to stay ahead without hiring an entire technical team. Think of it as a tech stack for the rest of the world.
I recently graduated with a degree in Data Engineering and another in Civil Data Science. I can talk forever about these two topics. I was the first (and so far only) person to graduate with these degrees in college. I think these two topics are the most important of our lifetimes.
I don't believe at being the best at anything. There will always be a better designer, a better artist, a better idea, and a better team out there. I'd rather be the blueprint, or be a part of one. If you're building a blueprint over building the best, lets chat.
Work
Buildify ↗
March 2024 - Now
Founder, Los Angeles
I bootstrapped, developed, marketed, designed, and launched the first CTO-as-a-service for SMBs and brick and mortars, achieving profitability on day one without spending a cent on paid advertisements. Moving forward, we aim to support businesses that are most vulnerable to the impacts of an economic downturn.
I bootstrapped, developed, marketed, designed, and launched the first CTO-as-a-service for SMBs and brick and mortars, achieving profitability on day one without spending a cent on paid advertisements. Moving forward, we aim to support businesses that are most vulnerable to the impacts of an economic downturn.
Deloitte Digital ↗
Nov 2020 - Jan 2025
Product Engineer, Los Angeles
Building and maintaining new startup software from visual design and frontend to idempotency, data modeling, and backend micro services. Directly contributed design, marketing, logistics, and raw code to 30+ new software companies across Y-Combinator, Flutterflow, Adalo, and Webflow.
Engineering Consultant, Costa Mesa
Offered guidance in engineering solutions, focusing on product development and optimization. Helped design, implement, and troubleshoot engineering projects to ensure they run smoothly and efficiently. Provided strategic advice to enhance product performance and streamline operations throughout various stages of the product lifecycle.
Building and maintaining new startup software from visual design and frontend to idempotency, data modeling, and backend micro services. Directly contributed design, marketing, logistics, and raw code to 30+ new software companies across Y-Combinator, Flutterflow, Adalo, and Webflow.
Engineering Consultant, Costa Mesa
Offered guidance in engineering solutions, focusing on product development and optimization. Helped design, implement, and troubleshoot engineering projects to ensure they run smoothly and efficiently. Provided strategic advice to enhance product performance and streamline operations throughout various stages of the product lifecycle.
Scholarcash (Acquired) ↗
Nov 2020 - Feb 2022
Founder, Los Angeles
Bootstrapped, developed, marketed, designed, and launched the most popular scholarship aggregation platform from 2020-2022, impacting 1/4th of all North American high school students accessing student resources. Spent $0 on paid advertisements to date. From 2020 to 2022, Scholarcash garnered a total of 3.5 billion organic, unpaid impressions across TikTok and Instagram by providing content and a brand voice geared towards Gen-Z.
Bootstrapped, developed, marketed, designed, and launched the most popular scholarship aggregation platform from 2020-2022, impacting 1/4th of all North American high school students accessing student resources. Spent $0 on paid advertisements to date. From 2020 to 2022, Scholarcash garnered a total of 3.5 billion organic, unpaid impressions across TikTok and Instagram by providing content and a brand voice geared towards Gen-Z.
Bold.org ↗
May 2020 - Nov 2020
Strategy (Social + Media), Los Angeles
Collaborated closely with the founding team at Bold to develop and implement a comprehensive social and growth strategy. This involved identifying key target audiences, crafting engaging content tailored to their interests, and leveraging social media platforms to maximize reach and engagement. The strategy successfully increased brand awareness and user acquisition, making Bold the op 3 biggets scholarship search sites in the US in less than a year post launch.
Collaborated closely with the founding team at Bold to develop and implement a comprehensive social and growth strategy. This involved identifying key target audiences, crafting engaging content tailored to their interests, and leveraging social media platforms to maximize reach and engagement. The strategy successfully increased brand awareness and user acquisition, making Bold the op 3 biggets scholarship search sites in the US in less than a year post launch.
U.S. House of Reps ↗
Aug 2018 - May 2020
Legislative Staffer, Yorba Linda
Supported Congressman Gil Cisneros’ initiatives and constituency needs in Orange County. Engaged with the community to gather insights and address concerns, facilitated communication between the congressman and local residents, and assisted in organizing events and outreach programs to promote legislative priorities.
Supported Congressman Gil Cisneros’ initiatives and constituency needs in Orange County. Engaged with the community to gather insights and address concerns, facilitated communication between the congressman and local residents, and assisted in organizing events and outreach programs to promote legislative priorities.
Projects
(*) Asterisk means private contract with an active Non Disclosure Agreement as of 2024. 5 projects omitted due to NDAs
GSAP
Spearheaded scaling efforts for GSAP’s data infrastructure in preparation for acquisition by Webflow, ensuring the platform’s stability during the integration process and optimizing for continued growth post-sale.
UN Foundation
Engineered a creative data-driven solution for SDG campaign initiatives, optimizing the platform to connect 20 million+ users, while ensuring stable performance for large-scale outreach and engagement efforts.
Unilever Global
Led a team to revamp Unilever’s social media analytics platform, scaling their Instagram presence to 50K+ followers, implementing a data-driven approach to outperform competitors in digital engagement.
Blackstone
Developed a scalable promotional campaign infrastructure for Society6, enabling real-time data processing of 100K+ impressions across the U.S. and Canada, ensuring stability during high-traffic periods.
Engineered a data infrastructure to support Recoop’s ADHD supplement launch, processing 200K+ impressions and scaling platform resources to handle a 35% traffic increase without degradation.
Engineered a data infrastructure to support Recoop’s ADHD supplement launch, processing 200K+ impressions and scaling platform resources to handle a 35% traffic increase without degradation.
Quizlet Inc.
Built and optimized outreach data models, enabling 1 million+ interactions across influencer campaigns, maintaining system integrity and supporting real-time analytics during peak periods.
Pearson+
Designed a robust influencer data management system for Pearson+, handling 500K+ new user metrics and ensuring smooth onboarding for enterprise software, improving overall system scalability by 25%.
2028 Olympics (LA28)
Engineered the data architecture for LA28’s dynamic logo and branding campaign, ensuring the system could handle millions of interactions and deliver personalized experiences for Gen-Z audiences with long-term scalability.
NUGGS
Created and scaled real-time data processing systems for influencer campaigns, handling 300K+ interactions, ensuring platform stability and preparing infrastructure for future high-demand campaigns.
*
Leveraged advisory insights to refine Gen-Z focused data models, improving targeting efficiency by 20% and enhancing system performance for teen-centric campaigns and initiatives.
*
Developed a scalable cloud infrastructure to support remote tutoring services during the pandemic, handling a 35% increase in user sessions with uninterrupted service and real-time analytics on engagement.
Honk App
Architected a scalable system for promotional campaigns, increasing user engagement by 40% and processing 200K+ interactions without latency or downtime across TikTok and Instagram Reels.
Global Citizen
Implemented data models and optimized analytics pipelines for the “Safer at Home” initiative, supporting 500 million+ impressions while maintaining consistent performance under peak loads.
*
Built and optimized backend workflows for a mobile app, increasing data processing efficiency by 30% and ensuring the platform could scale smoothly to accommodate 50K+ active users.
ASA Future
Designed and deployed a data infrastructure for TikTok campaigns, processing 500K+ impressions while maintaining zero data loss and ensuring platform stability during traffic surges.
Coinbase
Engineered a scalable data architecture that handled $9.56 billion in exchange volume, a 57.9% increase over previous peaks, optimizing transaction processing and system performance under high-load conditions.
ACLU
Developed and optimized a scalable data pipeline that processed advocacy metrics across 50 states, ensuring real-time analytics for ACLU’s nationwide campaigns, improving outreach impact by 45%.
Writing
Maybe projection is reflection. Maybe I am annoying. Both can exist, and likely do.
Not in any particular order.
Tear your heart out, of the concrete.
Pirate vs Suno kind of.
Getting lectured by a painting again.
A little bit of XS
“Ethics is knowing the difference between what you have a right to do and what is right to do.” – Potter Stewart
Keep reading before you get mad at me.
And the left fundamentally can't do anything about it.
I make and execute a dumb idea of making an equation for beauty.
The greatest challenge humanity faces isn’t the most obvious threat, like climate change or AI itself, but the people and ideologies behind these technologies.
Something I was interested in talking about in regards of how we perceive our experiences, how most of our sci-fi fears have existed before we were born.
A brief mindset consideration for the rise of AI. I go from John Henry to Cancer Diagnosis, so very on brand for me.